Essay question Coursework Example | Topics and Well Written Essays - 1750 words

Essay question - Coursework Example nesis is a concept in Plates theory that involves both epistemological and psychological theories that are developed in both his Meno and Phaedo dialogues. Russell on the other hand discusses the theory of knowledge in diverse measures of trying to unmask knowledge to its fine tiny particles. The platonic theory of anamnesis is mainly subjective to Orphism and Pythagoreanism and a belief in transmigration of souls (Koehler, 1972). It is also eminent of the thought pre existence of humanity with the sense of a soul. According to the theory of anamnesis, human discovers knowledge acquired during previous incarnations of the soul. This doctrine stipulates that, the soul knows truths about universal values and ideas. These values and ideas are known to be of non-materialistic sense. The soul already possesses knowledge hence its only duty is to recall ideas and occasions. Russell’s theory defines knowledge in that for an individual to discuss knowledge, one must be able to know the definition of a belief and the definition of a fact. There should be a known fact that connects with a certain belief that makes an agreement. As compared to the plutonic theory, Russells theory is determined to identify the major elements of knowledge and how they relate to the human soul. Russell defined a belief as the state of mind of a particular perception. A belief is set in accordance to the common sense. The human soul has the ability to feel and dictate the way a human being behaves. Consequently, a belief can be perceived as a percetin o common sense being manifested as behavior without any proof of mental occurrence. The interpretation of human knowledge according to this doctrine utilizes the theory of prior knowledge but it gives a different description as opposed to Kantianism or the neo-Kantianism theories. In contrast to this theory, Russell explains that knowledge is as a result of the distinction that truth and error exists. Theory of knowledge

Evolution of marketing strategy Case Study Example | Topics and Well Written Essays - 3250 words

Evolution of marketing strategy - Case Study Example By selling a product via targeting the customers' desires (emotions), H-D was able to capture people from all walks of life. From top executives to blue-collar workers, a diverse group of people bought into the lifestyle and sense of belonging to an elite group that H-D had created. This occurred because H-D staff members from all various positions, departments, and socioeconomic status were involved in the company's decision making regarding the changes. Vedpuriswar (2003) reports, "By 1986, H-D had regained 25% of the US motorcycle market'it went public on the New York Stock Exchange'From 1988 t0 1995, annual shipments'more than doubled. Although H-D generated more than $1.3 billion revenues in 1995, it spent less than less than $2 million in advertising'In H-D achieved its 18th consecutive year of growth, outselling all other manufacturers in the heavyweight category for the third straight year'" H-D had the right idea when it focused on people being the greatest competitive advantage. By focusing on four marketing objectives, H-D was able to capture both beginners and those who had already fallen in love with its products. After much research, it was able to gear its motorcycles, pricing, advertising, and all other aspects to enthusiasts and non-enthusiasts. H-D used the same the same research and customized approach to target the international market by keeping motorcycle production below demand. The freedom and liberty of America was the symbol that H-D used to sell its products. The image that the company sold was the niche that made it successful above its competitors. With products ranging from motorcycles to clothing to financing, H-D's marketing mix was advertised in that many found surprising. The company wanted to get the general public's attention. H-D also combined forces with other companies such as Ford to create limited edition of vehicles. Hence, the community of customers that H-D built is from all walks of life. Membership, with purchase of a motorcycle, allowed customers to attend unique activities and functions (at local, regional, national, and international levels), which allowed them to share their love of riding and to Last Name 3 belong to a special community of those who share the same interests. Brand loyalty was the result of all this research and hard work and it proved to be extremely successful. The brand and licensing was sold to various companies in the United Stated and other countries. Eighty licenses covered eighteen product categories worldwide. The H-D brand can be found on cafes, dolls, children's wear, toys, etc. As with anything in life, with the pros are the cons; with the advantages there are usually disadvantages. A disadvantage was that H-D listened to their customers so well and created such a desire that they could not keep up with the demand at the current level of production. Some executives are concerned that the H-D brand, which exemplifies ruggedness and masculinity, may be disastrous as it goes into a category that does not live up to this hardcore image and value. They feel that the company may have ventured into territories that it had no business in dealing with which may have led to devastating

Project Appraisal in Transportation Essay Example | Topics and Well Written Essays - 1250 words

Project Appraisal in Transportation - Essay Example This type of modeling involves 04-steps- trip generation, trip distribution, mode choice and trip assignment. The ‘mode choice’ step of such models do not include slow & non-motorized modes like walking. End walks for taking a motorized mode (like bus) and again for physically reaching the destination (office, home, etc.) are not considered as part of traveling in this type of model. Thus, walking, perhaps the most eco-friendly, least expansive and also the oldest and the most conventional form of human movement or traveling finds no place in the conventional transport model. Another view is that this modeling system was developed for evaluating large scale infrastructure projects and not for more subtle and complex policies involving management and control of existing infrastructure or introduction of policies which directly influence travel behavior (TDM Encyclopedia, 2005). Conventional modeling tends to assume that transport progress is linear, with newer, faster mod es replacing older, slower modes (UCI-ITS-AS-WP-005). This series model assumes that the older modes are unimportant, and so, for example, there is no harm if walking conditions and transit service decline, provided that automobile ownership and vehicle traffic speeds increase. From this perspective, such models always find it undesirable to give walking priority over automobile travel. However, it is time that such drawbacks of conventional models are addressed and recently there have been a lot of developments in this direction. The conventional models are being functionally upgraded and their ability for considering slow modes like walking, bicycling, etc. can now be ensured by integrating such models with various sub-models. The conventional modeling approach is getting transformed to the more sophisticated and reliable integrated transport models where in walk-trips and walk-ability are very important considerations. The